Love’s /lust/ labors. – Week 10

Well, this is definitely an awkward and humorous post already…

Alright, so, this week we learned about subliminal messaging. Let me narrow that down a bit – we learned about sexual subliminal messaging. Lust. Though we don’t ordinarily realize it, we end up wanting to buy things more if it triggers that sense in our mind that makes us crave it. For instance – in commercials that are based around some kind of healthy food, it always ends up showing the girl getting somehow ‘sexier’. Such as the video of the Japanese girl who walks into the bathroom with a large belly and flat chest then proceeds to realign her fat so that she ends up with a large chest and flat stomach.
She then walks out with the “ideal” body-type of today and an image of tea pops up on the screen, followed by a narration explaining how the tea can make you lose weight.

It’s all about sex appeal.

Above: Burger King ad, Three-O ad, an ad to try and make people go vegetarian, Burger King commercial clip, Flirt Vodka ad

Above: Burger King ad, Three-O ad, an ad to try and make people go vegetarian, Burger King commercial clip, Flirt Vodka ad

Leave a comment